Imagine what your life would be like if you held the intellectual property rights to a miracle cure, say for instance malaria, cancer, HIV/AIDS or any of the world’s other major scourges. You could earn protected income, live well, and enjoy wide recognition for your contribution to humanity. One might even venture to say that you would sleep well at night?
Realistically speaking, the odds for the smaller entrepreneur to outcompete major global organisations currently active in this field are staggering. Yet, the principles underlying this aspiration are sound, at any level and scale. Let’s look at them and how they may impact positively on your own career trajectory.