The course covers basic strategic management principles, skills and tools and is aimed at middle management and business owners who require knowledge of strategic management.

On completion of the course, participants should be able to:
- understand and apply the strategic management process
- execute the elements of the process, such as internal and external envionmental analyses
- master the use of tools for analysis
- determine relevant strategies: broad and narrow
- meaningfully debate leadership issues with insight

The course content includes:
1. Strategy: origins, history and application
2. The strategic management process and its elements
3. External environmental analysis
4. Internal environmental analysis
5. Gap analysis
6. Generic strategic options
7. Specific strategic options
8. Selecting the correct strategy
9. Implementation of the selected strategy
10. Strategic control mechanisms
11. Tools for application, such as SWOT and Porter
12. Critical insights on leadership isssues
13. Culture during and after the strategic process