This course introduces participants to the fundamentals of Business Management, on the basis of the value-chain framework.  Participants will be acquainted with the theoretical and practical knowledge of basic managerial principles and functions which improve business management competency. The knowledge and skills acquired through the course provides a veritable foundation for more effective and efficient workplace performance and enhanced organisational productivity.  The course is presented in a 5-day contact session.

On completion, participants would be able to:
- undertake meaningful SWOT(Strenghts, Weaknesses, Opportunities, Threats) analysis on the basis of a thorough understanding of  the dynamic environment in which organisations operate;
- strategise on the basis of results of micro and macro-environmental analysis;
- identify and optimise value-adding activities in an organisation's operating system;
- deploy different approaches for motivation and leadership so as to provoke better staff performance;
- design work organisations that facilitate effective and efficient operations;
- effectively manage primary and secondary activities  of an organisation;
- draw up income statements and balance sheets;
- interpret organizational performance using financial ratios;
- develop marketing materials.

- A value chain perspective of Business Management
- Environmental Analysis
- Management and Leadership
- Financial Management
- Human Resource Management
- Production Management
- Inbound Logistics
- Marketing Management